Friday, August 22, 2008
When You Care Enough to Send the Very Gay
This week, Hallmark unveiled their new line of same-sex "marriage" greeting cards.
I write "marriage" in quotations because although one design features hearts in Rainbow colors and another side-by-side tuxedos, the nation's leading greeting card manufacturer was careful to avoid the word or any direct references to weddings.
According to Hallmark spokeswoman Sarah Gronberg Kolell,"It's our goal to be as relevant as possible to as many people as we can."
Hallmark is also leaving it up to all of its stores to choose independently whether or not they wish to carry the new cards. So if your local Hallmark is managed by the neighborhood's Sunday School teacher, you just might be shit out of luck.
Personally, their already existing "For my Husband"-type cards served me just fine. I have no qualms about picking out anniversary cards with all the other wives, however puzzled or disapprovingly some of them might look at me.
Here's an idea, Hallmark: since your goal is to be as relevant as possible...how about a line that welcomes the new gays-next-door?!
Cover: Welcome New Neighbors
Inside: Thank you for raising our property values!
Or maybe, since you're into wide-appeal-type messages, a general gay-appreciation card!
Cover: Thank You for Being Gay!
The inside messages could vary to suit the consumer with heart-warming offerings like: I could've never decorated my home without you! or My husband would never allow our friendship otherwise.
Or here's an even better (more "relevant") idea:
How about a line of Gay Pride Greetings???
Such cards, of course are already offered by independent companies with balls.
Don't worry about the wedding cards, Hallmark (we can continue to customize them by drawing little moustaches on the ladies).
I know I shouldn't look a gift horse in the mouth but...If you want to cash in on our community, give us something that actually means something and has some real relevance. Don't be afraid to go all the way. We will appreciate it and in turn buy your product.
Just a thought.
Here's some companies that offer gay-themed greeting cards:
Over the Rainbow Shop
Gaycondoms.com (Yes, they have greeting cards! LOL!)
Alternative Greeting Cards